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Metrics & KPIs

What Is Gross Margin?

The percentage of revenue remaining after subtracting the cost of goods sold.

Detailed Explanation

Calculated as (Revenue - COGS) / Revenue. Gross margin indicates pricing power and production efficiency before operating expenses.

Example

A design agency with $200k revenue and $80k in direct costs has a 60% gross margin.

Why It Matters

Healthy gross margins ensure enough cushion to cover overhead and generate profit.

Related Resources

Useful, occasional notes

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