What Is Net Revenue?
Total revenue minus returns, allowances, and discounts.
Detailed Explanation
Net revenue reflects the actual income retained from sales after deductions. It is a more accurate measure of business performance than gross revenue.
Example
Gross revenue of $100k minus $5k in refunds and $2k in discounts yields $93k net revenue.
Why It Matters
Tracks true top-line performance and feeds into profitability analysis.
Related Resources
Related Metrics & KPIs Terms
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