Marketing Agency Invoice Template
Built for marketing agencies, digital marketing consultants, and social media managers. Supports monthly retainer billing, campaign-specific breakdowns, hourly creative work, and ad spend passthrough. Includes sections for strategy, content creation, paid media management, analytics reporting, and platform-specific deliverables.
What This Template Includes
- Monthly retainer
- Campaign breakdown
- Ad spend passthrough
- Content creation hours
- Strategy & planning
- Reporting & analytics
How to Create Your Marketing Agency Invoice
- 1
Describe your work
Type a plain English description of the services you provided, the client, and the amount.
- 2
AI generates your invoice
InvoiceQuickly's AI fills in all fields with industry-specific formatting, tax calculations, and proper payment terms.
- 3
Review, download, and send
Check the details, download as PDF, and send directly to your client via email or a payment link.
Recommended Payment Terms
Monthly retainers are typically billed at the beginning of each month with Net 15 terms. Project work follows standard Net 30 terms. Ad spend is usually passed through at cost with a management fee.
Need help writing payment terms? Read our guide to invoice payment terms for best practices and templates.
Tax Information
Marketing services are generally taxable. Ad spend passthrough may be treated differently from service fees in some jurisdictions. Consult your accountant for proper treatment.
Invoicing Tips
- 1Separate service fees from ad spend passthrough for clarity
- 2Include campaign performance metrics alongside billing to demonstrate value
- 3Use retainer billing for predictable revenue and clearly define what's included
- 4Add a section for out-of-scope work that incurred additional charges
Related Resources
Frequently Asked Questions
How do marketing agencies typically bill?
Most agencies use one or more models: monthly retainers for ongoing work, project fees for campaigns, hourly rates for ad-hoc requests, and percentage of ad spend for media management. Retainers are the most common for established client relationships.
Should I pass through ad spend on my invoice?
Yes, list ad spend as a separate line item at cost, with your management fee shown separately. This transparency builds trust and makes it clear what the client is paying for services vs. media.
How do I invoice for a marketing retainer?
Invoice at the beginning of each month for the agreed retainer amount. Include a brief summary of deliverables for that month. If any work exceeded the retainer scope, itemize the additional charges.