Guest posting is one of the most effective SEO strategies.
But even then some people ignore it.
Why?
Well because it is really hard and time taking but it is totally worth it as it can help you get lots of organic and referral traffic.
There are four steps involved in Guest Posting.
- Prospecting
- Preparing Guest Post
- Pitching your guest post
- Follow up
Lets go over these steps one by one and a bonus tool to help you in your guest post campaign.
1.Prospecting
Prospecting is the hardest part in the guest posting and writing your guest post is right next to it.
In prospecting you find websites and blogs you want to write on and if you don’t do this part correctly then all of your efforts are ruined and your campaign might not be that successful.
You have to find the websites with your desired authority , traffic and following so that your resources and efforts are put to right use.
In prospecting you have to
- Find your desired target websites
- Find their domain authority and other metrics
- Find their email or contact address
You can do this in a manual way where you search google for your keyword or try these queries
- Your Keyword “guest post”
- Your Keyword “write for us”
- Your Keyword “guest article”
- Your Keyword “guest post opportunities”
Than open each and every website go to their facebook page, instagram page, twitter account look at their traffic and if you find that website relevant to your website ,find their email or contact info.
This can be a hectic task and can take hours but today I am going to share my favourite tool Ninja Outreach which does all of this.
Ninja outreach is an amazing tool that can help you in all of your guest post campaign, from find prospects to finding their contact info to sending them your pitch. Ninja Outreach has got you covered.
Let’s see how you can do prospecting in Ninja Outreach.
This is the first screen you see when you go to Search ->Website & Blogs.
Enter your query in the search bar and hit search.
Quick note: If you click on the guest post from here Ninja Outreach also has amazing guides for you as well.
If your product is related to email marketing you might wanna search “email marketing blogs”, when you hit search Ninja Outreach gives you hundreds and thousands of prospect websites.
But guess what?
You cannot send the pitch to all of the websites as some of the websites will be low quality and will not move the needle for you and some sites will be very high authority who might now even read your message.
But Ninja Outreach is here to help, it has a lot of filters which can help you filter from these search results.
You can filter domains by their domain authority.
You can filter websites with an email address or contact info.
You can filter them on Moz rank, Alexa rank,Shares per post and Social media followers.
You can even sort these websites.
You can also exclude websites
After you have set your desired filters now is the time to save all of these prospects in a list.
Amazing thing about Ninja Outreach is that you do not need another tool for your email outreach, you can do all of this in Ninja Outreach and with minimal effort.
You can save prospects one by one.
Or you can save all the prospects at once.
After you are done with the prospecting now comes the second difficult part of your guest post campaign which is writing your guest post.
2. Writing your guest post
Writing a guest post is very tricky as websites who allow guest posting are not looking for self pitching or your marketing material so you have to be very careful about it.
I recommend going through the websites guidelines about guest posts and adhere to these rules.
Most sites ask for article length more than 1000 and creative ideas which are not self promotional.
Make sure that you write quality content because if they like your content , you will create a connection with them and this will benefit you in the long run.
Here is an amazing guide by Ninja Outreach on writing a guest blog.
3. Pitching your guest post
After you are done with the first 2 steps , you are ready to pitch your guest post to your prospects.
If you are using Ninjaoutreach you do not need to spend money on buying another tool or software as Ninja Outreach can handle all of this for you.
Ninja outreach has many outreach templates you can use to pitch your guest post.
Or you can create your own template for this purpose.
After you have created or chosen a template you can now create a campaign.
After you are done with writing subject line, email and other necessary things you are now ready to launch your campaign.
After you have launched a campaign you can see your Campaigns and their status in Campaigns section.
4. Follow Up
Website owners and marketers receive hundreds of emails per day and it is possible that your pitch email can get lost in their inbox.
This is why following up on your emails is really important as it increases the chances of your email being read.
It also shows that you are very serious about your guest post and creates a good impression on the website owner.
Following up each prospect one by one is a lot of work can be really really hard.
This is where Ninja outreach can help you , you can create follow up emails which are automatically sent based on the parameters you set.
This makes things a lot easier and brings great results.
So these were the 4 simple steps that can help you make your guest posting efficient and result oriented.
You can do all of this stuff manually but it will take you a lot of time.
If you have not signed up for Ninja Outreach I suggest you signup and try it right now.
Let me know what are your favorite guest posting tools and strategies in the comments below.
